I AM
MARCELO MEGALE

WEB DESIGNER UX/UI DESIGNER
Address : Dublin, Ireland
E-mail : marcelomegale@gmail.com
Phone : +353 83 3067751  
CV

Marcelo Megale

profile

Marcelo Megale

CV

I started my career as a graphic designer over 20 years ago. I owned an advertising agency and, with the advent of the Internet, became increasingly interested in website development and programming and everything related to the Internet, SEO, Design, User Experience, Interfaces and Apps.

After an extensive specialization course, I worked for 16 years at the largest Brazilian Government Health Company (GEAP), reaching Senior Technology Analyst as Web Designer and Frontend Developer where I was responsible for the creation, development and maintenance of 4 major sites. institutional and integration with its internal systems, 3 intranets (with more than 30 independent areas), more than 8 hotsites and promotional sites. I have a lot of experience managing large institutional websites with numerous pages and systems.

Always focused on providing a good user experience, usability and performance of systems and websites, I was also responsible for creating innovative solutions to facilitate the use of services by customers and users. In this role, I acquired and developed strong UX / UI skills. , Prototyping, Design Thinking, Data Analysis and SEO.

Because of my background and experience, I have a strong ability to understand user and customer needs and technically discuss solutions with the development and design team, as well as manage projects and people. I am communicative and creative and love working in teams, learning languages, new technologies or programming methodologies.

Languages

Portuguese
native
English
intermediate (B1)

Testimonials

Marcelo is most likely one of the very best professionals to work with I have ever met in my life. Proactive, dynamic and totally organized. Brilliant UX Designer. Marcelo is dedicated, self-motivated, methodical, and very capable. Energetic and broad-minded UX Designer - that's him! Detail-oriented team player. For Marcelo, the job is always the most important thing to do. Very positive attitude towards work. He definitely shines in a hectic environment. Definitely worth recommending.

Ricardo L - Award-winning Software Engineer

Ricardo managed Marcelo directly

Marcelo is most likely one of the very best professionals to work with I have ever met in my life. Proactive, dynamic and totally organized. Brilliant UX Designer. Marcelo is dedicated, self-motivated, methodical, and very capable. Energetic and broad-minded UX Designer - that's him! Detail-oriented team player. For Marcelo, the job is always the most important thing to do. Very positive attitude towards work. He definitely shines in a hectic environment. Definitely worth recommending.

Ricardo L - Award-winning Software Engineer

Ricardo managed Marcelo directly

Experience

2019

Loylap - Ireland

Title: UX Designer - Consultant

Description:

- Implementation of UX techniques in the process of creating solutions and products.

- Prototyping of solutions, tests, benchmarks and documentation of all processes

- Development of lectures on Innovation, Design Thinking and UX to spread knowledge to other members of the company.

2018 - 2019

A&A INTELIGENCE

Title: Web Designer, Frontend, UX/UI Designer

Description:

- Responsible for Design, Frontend programming and integration with internal systems of clients served by the company.

- On-line consulting for developers and analysts of the staff of the clients served by the company.

- Creation and development of solutions in the area of Complementary Health and Health Insurance

- Creation of prototypes for web solutions (systems, sites and hotsites) and for mobile devices for approval of projects by the company's clients

2018 - 2002

GEAP – AUTOGESTÃO EM SAÚDE

Title: Senior Systems Analyst

Description:Web Designer, Frontend, UX/UI Designer

- Responsible for Internet design, Frontend programming and integration with internal systems, Intranet development and Hotsites.

- Creation and development of solutions in the area of Supplementary Health and Health Insurance

- Creation of prototypes for web solutions (systems, websites and hotsites) and for mobile devices

- Web analysis of websites, systems and solutions created by the company

2002

TBA HOLDING

Title: Web Designer

Description: Graphic Designer and Web Designer

- Creation and management of websites and creation of advertising material for companies of the TBA group.

2001 - 2002

CNPq / MCT

Title: Management Designer

Description:

- Graphic and Web Designer, development and organization of events in the area of Design.

2001

NINHO DE INFORMÁTICA

Title: Web Marketing

Description:

- Creation and development of online advertising campaigns, Creative, Website Design and Updating

1998 - at moment

FREELANCER

Title: Graphic Designer / Web Designer

Description:

- Graphic Designer, Creative, Brand Designer. Main clients served: Marist College (Brasília, Brazil), CorJesu - Aspal an Chroí Ró-Naofa Íosa (Brasília, Brazil), Orbis - Language school, Aliança Francesa (Language school), X-Tour (Tourism agency)

1994 - 1998

AGÊNCIA "D" PUBLICIDADE

Title: Owner / Creative

Description:

- Graphic Designer, Creative, Brand Designer, Creation of advertising campaigns.

Education

2017 - In progress

Post-graduate

Development for Mobile Devices IESB/2017

2003 - 2005

MBA

Project Management in Software Engineering UPIS.

2000 - 2001

Specialization

Web Designer EFATEC/TBA (420h) .

1991 - 1996

College's degree (Bachelor Degree)

Business Administration.

MAIN COURSES AND SPECIALIZATIONS

2019

Angular 8

Udemy

2019

Design Thinking

Alura

2018

Google Ads

M2BR Academy

2018

Power BI

Hepta

2017

Angular

Udemy

2016

Responsive Web Design

Alura

2015

Bootstrap

Alura

2015

ASP.NET MVC

Prof: Eduardo Pires

2015

Framework Angular JS

Creatix

2015

Management and Strategy in Digital Marketing

Internet Innovation.

2015

Digital Marketing Planning

Brasília Marketing School.

2014

Google Expert Search / Display (Official certification)

Goobec - Google's official partner (Brazil)

2014

Google Adword (Official certification)

Goobec - Google's official partner (Brazil)

2014

Google Analytics

Goobec - Google's official partner (Brazil)

2012

Developing Web Applications with Microsoft Visual Studio 2010 - (MOC-10264)

Hepta

2012

Querying Microsoft SQL Server 2012 (MOC-10774)

Hepta

Portfolio

  • all
  • Apps
  • Logo
  • UI Design
  • UX Design
  • Web Design

LoyLap Wizard Campaign

UX Designer (prototype)

Wizard Campaign

  • Client : LoyLap (Ireland)
  • Date : August/2019
  • Skills : Balsamiq

Wizard Campaign is a Loylap Company internal system that groups several functionalities in order to create ready campaigns, online, where the customer can choose the objective (increase sales, product promotion, reward loyalty etc ...) of his company and customize in person to your business needs and size, without depending on the company, making the process faster and cheaper.

The Challenge
Wizard Campaign is a new system already in the final stage of development, but to make it more perfect was seen the need to pass this functionality also to a mobile version.

My role

  • - Redesign the system to a mobile version so that customer navigation is clear and easy
  • - Stay within the graphic and UI project already developed by the company
  • - Create the low and high fidelity wireframes.

    • Research
    I did some research as references in the best practices of some mobile systems that use configurations, Apps and companies that had on boardings in their products.

    Solution
    As it is still a configuration system, we opted for the following features

  • View Steps: Important In a process the customer knows where he or she is even in deciding whether or not they want to (or can) continue
  • Always a back and / or cancel button at any step of the process without disturbing your current settings
  • One feature per page.

    • Project in Behance

    LoyLap Search Engine

    UX Designer (prototype)

    Search Engine

    • Client : LoyLap (Ireland)
    • Date : August/2019
    • Skills : Balsamiq; Figma

    Description
    In companies that have large databases such as customers, products, suppliers… often have two challenges which is the SEARCH SYSTEM and the DISPLAY OF RESULTS.
    A search engine should be fast and convenient and offer filtering and configuration options so that it can bring exactly the data needed for decision making by users.

    Process
  • - Discovery
  • - Define
  • - Ideate
  • - Design
    • Methods
  • - Research
  • - benchmark
  • - Meetings
  • - Sketch
  • - Prototype
    • Deliverable
  • - “Proto” Personas
  • - User Journey Map
  • - Wireframe
  • - Hi-Fi Prototype
  • - Over 30 Design Pages

    • Research

    "Proto"Personas As there was no way to do customer interviews we opted for an “Proto” Persona based on archetypes and added to the information obtained from the customer service and business owners.

    benchmark

    Solution Description
    In addition to the basic functions expected of a similar system, such as having an overview of all important customer information at a glance or listing as a one-click report, the solution presented is an important decision-making tool for the customer. creation of online campaigns. By creating new systems where the customer customizes their own online campaigns, the new search engine can easily bring more accurate data to help the customer:

  • - Decide which campaign type is best for a given segment
  • - Create new campaigns according to customer behavior.
  • - Save a view of customer groups with similar behavior and characteristics
  • - Easily monitor data for a specific group or group-specific behavior through views.

    • Project in Behance
    "Proto" Personas Sketch Wireframe Prototype

    Wizard Campaign

    • Client : LoyLap (Ireland)
    • Date : August/2019
    • Skills : Balsamiq

    Wizard Campaign is an internal Loylap Company system that aims to make the user personally customize their online campaigns and promotions without relying on Loylap, making the process faster and cheaper.

    The Challenge
    Wizard Campaign is a new system already in the final stage of development, but to make it more perfect was seen the need to pass this functionality also to a mobile version.

    My role

  • - Redesign the system to a mobile version so that customer navigation is clear and easy
  • - Stay within the graphic and UI project already developed by the company
  • - Create the low and high fidelity wireframes.

    • Research
    I did some research as references in the best practices of some mobile systems that use configurations, Apps and companies that had on boardings in their products.

    Solution
    As it is still a configuration system, we opted for the following features

  • View Steps: Important In a process the customer knows where he or she is even in deciding whether or not they want to (or can) continue
  • Always a back and / or cancel button at any step of the process without disturbing your current settings
  • One feature per page.

    • Project in Behance

    Ferres - Economic Consulting

    Project website

    Soloquimica - Soil Analysis

    Project website

    GEAP - Health Insurance

    Project website